Why Spotify Adds Video Content to Audio Platform

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[{"selector":"#anim-6a784dfc-c5dd-4852-8eb5-e7db436da020 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.807721456517118%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-ca24ed2b-575f-4955-befa-a96604e538fd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-290ee322-de68-4989-bae4-ed68a4330748","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7c6b9956-1e77-4272-a308-dcbb7038c97e","keyframes":{"opacity":[0,1]},"delay":350,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-99f6ab25-0dd2-4ef0-8760-ec5e946d6290","keyframes":{"transform":["translate3d(-109.53757%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-52e2fe76-6aa0-4249-bef4-18f94f07e022","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] Spotify's new mobile interface includes video suggestions for music, podcasts, and audiobooks. Arrow

[{"selector":"#anim-eda2d735-897d-4e1d-8551-742c91cbb0d1 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(45.641995357035405%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8e5cf634-4a6e-4942-a6ee-ce700a0a07bc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-265a7378-69fd-4eb2-9554-02968bf3a850","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bfc1e4bf-149b-43f0-be3f-d43d641ebff0","keyframes":{"opacity":[0,1]},"delay":350,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dba870b9-4f61-4631-b57f-a0223b5bf977","keyframes":{"transform":["translate3d(-108.3815%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-8f55cb39-3efb-494d-bbd7-3565b912f6da","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] Canvas enables musicians upload short looping films to their tracks on the platform. Arrow

[{"selector":"#anim-9715567c-a62c-4dd4-8782-055b3f7a1f02 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(18.66591431940277%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a10f2597-3781-46e4-bf31-226938eef16d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ccdae79c-74aa-4300-8862-92bd3fc4949f","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-29ec4eec-7a94-4670-a86e-c0457faf6be8","keyframes":{"opacity":[0,1]},"delay":350,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cdb76834-e737-4f6b-90d9-2ff479466eb0","keyframes":{"transform":["translate3d(-108.3815%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-08031d4b-374c-45df-945e-2db5ce697ee9","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] a new US and Canadian premium AI guide that plays music depending on listeners' tastes. Arrow

[{"selector":"#anim-38fa3963-7a83-4e2a-8ffe-e4144cbacdfb [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(28.90624987200394%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-704073c3-dc18-4594-aa20-d77d6e8d440f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d99832d4-5141-4a13-a7d1-c1edbfbbda71","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-97692e47-6289-4664-a63d-9cc2ef14c010","keyframes":{"opacity":[0,1]},"delay":350,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2973da39-d2d3-42ed-bcb4-0a1f37c8bc4b","keyframes":{"transform":["translate3d(-108.3815%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-1b6b4700-73c0-47de-a638-aa489f21a8e5","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] Smart Shuffle, which delivers customised recommendations during a user-created playlist. Arrow

[{"selector":"#anim-14ceaa44-cff3-49e3-abf5-150dc4c1cde0 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(24.198001751368032%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-f06a4a98-e6b8-4bc6-8064-ba11540eec49","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cf10e3c9-6d1b-4a02-92d7-ed37ba78dd12","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-410878c7-5d18-4fd8-bb40-b43f7d0c8c3f","keyframes":{"opacity":[0,1]},"delay":350,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-15d72a8d-9e58-4f13-90fd-1bca40a81861","keyframes":{"transform":["translate3d(-108.3815%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-da71e817-7415-44a7-a079-e07c669dc48d","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] After a podcast, podcast autoplay plays another relevant episode that matches a user's taste. Arrow

[{"selector":"#anim-68d1ed0b-7ebd-4b04-9370-a4de8a633fa4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(20.0301074368661%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d2eaa9e0-83a9-4fbf-af0f-dc712a90f357","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-79e5f3d2-9777-42f5-80db-6bf0aaf6e95f","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7c7d0bb1-3ac8-4c2a-b286-f00f51643446","keyframes":{"opacity":[0,1]},"delay":350,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d8deb1b4-0021-4067-b1cb-8e07eeacde80","keyframes":{"transform":["translate3d(-108.3815%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-96f6fa90-7388-44df-b8d1-e11bd670bc66","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] Because viral TikTok trends top charts, Bytedance-owned Chinese company reverses Spotify. Arrow

[{"selector":"#anim-daf9280b-6536-4b61-b88f-5146fb357133 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(32.505036285835%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8d942c7d-936d-4650-a2b6-6c8461a3f1a7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cc26f417-87bc-4a72-8aff-58ca44207a6d","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-292548b8-f657-45c5-a998-fcb22ccb8d99","keyframes":{"opacity":[0,1]},"delay":350,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d9fead66-7fb7-462a-8c18-0a992e0a80a5","keyframes":{"transform":["translate3d(-108.3815%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-1040e0fe-cb3b-4381-ad0a-eac3e2c4d514","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] The video-streaming platform is negotiating with music labels to stream music. Arrow

[{"selector":"#anim-3d713ae6-336e-483c-9604-90a5a233c37f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.225066375436132%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e8d79db8-2a89-4f1d-908b-d8d8a0ac7024","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ca24a0d8-0a82-4589-b47a-94260eec1fb3","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-037c1ade-a032-4b0e-8c50-324527b9ad25","keyframes":{"opacity":[0,1]},"delay":350,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-61f4e015-e653-4305-9228-ea74449317eb","keyframes":{"transform":["translate3d(-108.3815%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-8ebfe771-7012-47a6-bd34-4a60d7a60196","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] In a similar vein to TikTok and YouTube Shorts, Spotify now offers a video discovery option. Arrow