TikTok Offering Some Artists to Paywall Premium Content

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[{"selector":"#anim-74496bbd-0f4b-4df0-8d89-77b2a1bdbd63","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8d4b1aa9-5bdd-4e70-99a8-3a954bbbb045","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ab686d4d-e919-451a-8576-f66d13da1fbf","keyframes":{"opacity":[0,1]},"delay":350,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d83f13bd-1347-4d64-8852-2d59bf15c4f3 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.986110856172463%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-f096e2d7-0066-44e0-971a-e81e94fed531","keyframes":{"transform":["translate3d(-108.3815%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-b3b8ea1e-c62a-42b6-b6f3-5ad5f6baeebe","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] The platform launched "Series" on Tuesday, allowing creators to paywall premium content. Arrow

[{"selector":"#anim-65e8aa93-6b3a-4bae-9beb-7747ad3075d3 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d99b6e05-3196-4290-9772-b40eeef0f96c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a5344ed2-8b3c-40c7-88ca-0793021ad904","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-98440f36-7345-43e4-9a2a-354db7a83d9e","keyframes":{"opacity":[0,1]},"delay":350,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eb87cc8c-d1db-4f2d-96ba-6c753b19984b","keyframes":{"transform":["translate3d(-108.3815%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-0a9362a6-f40d-486e-a1ce-64ec6f8bd5ec","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] The blogpost says only a few creators can use the tool. Creators can apply in coming months. Arrow

[{"selector":"#anim-7bb8e0ed-e776-4ab5-a233-90d462ae375d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(46.33152152290017%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-c74397e6-e872-41ba-916a-f1aa0945fff9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7f0746fa-a5f5-4d3a-a25b-33aff0026911","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-35a627d3-a6f2-4656-8ddd-05370e4a19be","keyframes":{"opacity":[0,1]},"delay":350,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d1093c4c-e73d-4473-bf7f-ff8b6f830c70","keyframes":{"transform":["translate3d(-108.3815%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-2896cb08-cb1c-4c1c-a9d8-856908320222","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] The blogpost says "Series" creators can charge "via direct in-video links or through a creator's profile." Arrow

[{"selector":"#anim-1b1cf10e-af3a-479e-99f9-d936637845f8 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(21.874999829338595%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-c25cbb71-e0d4-4180-b618-02f1b823e31f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93033da6-e50e-4261-a87d-c66416160112","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ad7abe39-e9b4-43b1-a9e6-0fad8d873c0c","keyframes":{"opacity":[0,1]},"delay":350,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-24adfe2f-0568-4005-bfaf-da89e74d8c49","keyframes":{"transform":["translate3d(-108.3815%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-0157defb-7903-4e93-8280-c6361f660eee","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] "Series" makers can add 80 20-minute films. This format allows longer videos than TikTok. Arrow

[{"selector":"#anim-92be3080-3487-4b79-9b21-a1bf6557dedf [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.808517161145999%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-455bb497-3a70-48a8-a8a0-51a84afb1f6d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7a974763-7399-4e32-826f-f3d9986eca25","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4bee5ce8-17d7-43c2-9dee-54b8aeb1a9d9","keyframes":{"opacity":[0,1]},"delay":350,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9ed69561-7df8-46f0-ade2-2242a267d0a8","keyframes":{"transform":["translate3d(-108.3815%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-882e35f9-bbcc-4be8-9ea3-6bc9a2232ffc","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] "Series" creators can't post behind paywalls. TikTok requires community guidelines. Arrow

[{"selector":"#anim-a8f5de6f-9b7a-401c-8b95-945c41c8d2c3 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(30.6385867263251%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-08ccee1c-07e6-4255-bbd2-5f093bd7f589","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7bbc5312-2350-40cf-b666-ba26c6239528","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-99659204-520b-42ea-ac15-b403de65665b","keyframes":{"opacity":[0,1]},"delay":350,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1d896cc1-1b77-4db7-ab16-b874200b3988","keyframes":{"transform":["translate3d(-108.3815%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-0dad69ac-f0ff-489f-adf7-8d5ee0b18e8b","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] TikTok's Creativity Program Beta gave US 18-year-olds more money last month. Arrow

[{"selector":"#anim-b74daac5-6281-475d-b2ec-04862854fcdf [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(49.08288016971706%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-c8e33894-9ad2-474e-9da7-18c5ae62e9b3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0e6bd098-c602-46ee-8868-5406524e6d87","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-16857cae-0cff-43b1-be2d-51fe9d019fd7","keyframes":{"opacity":[0,1]},"delay":350,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-55978613-bd1b-4c25-9fd6-72a6da129fc3","keyframes":{"transform":["translate3d(-108.3815%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-0ce55e8d-25c5-42f4-86ad-d8a466a5c640","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] The $1 billion TikTok Creator Fund rewards creators by platform views. Create. 2020 fund. Arrow

[{"selector":"#anim-7dca897f-7fcd-40ae-b4f8-8872937d79e2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e016bdf9-0eb0-4007-9070-54b65b41029e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7f5fa282-1a1e-4abc-817f-e42f4f3a8d07","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-be3d1b42-84e6-4e63-97cd-f82c7262f8a3","keyframes":{"opacity":[0,1]},"delay":350,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e39eb1f9-dc80-4373-b016-f15c4d7ca1af","keyframes":{"transform":["translate3d(-108.3815%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-4c407d9e-b126-4612-8c5a-52a0f53e1373","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] Early 2022 Creator Fund profits dissatisfied creators. TikTok wanted YouTube-style video ads. Arrow

[{"selector":"#anim-969b41d4-e700-4930-ade9-256c549a63ee [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(26.766304264511703%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-be576c6c-32b1-4ed6-8d9e-ffa86473ac46","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-73e87c6a-61eb-4923-9032-45c0e66e1251","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d9dbb63e-3ab2-4189-b0f6-c77c081b4657","keyframes":{"opacity":[0,1]},"delay":350,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-203d20cb-654c-4732-b31c-dcf8117f464e","keyframes":{"transform":["translate3d(-108.3815%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-99f7798d-014a-4727-8ef2-ab0c45f2e6c2","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] Other social media platforms tried artist paywalls. Instagram tested followers in January 2022. Arrow